In the beverage industry, Crospovidone (PVPP) plays an essential role in clarifying beverages such as beer, wine, and fruit juices. PVPP effectively removes unwanted polyphenols and other impurities from liquids, improving the clarity, taste, and overall quality of the beverage. Its high absorption and swelling properties make it an ideal choice for use in the beverage industry. PVPP is widely recognized for its ability to enhance the sensory attributes of beverages by eliminating bitterness and astringency caused by polyphenols. It is safe for consumption, non-toxic, and biodegradable, making it an environmentally friendly solution for the beverage industry. PVPP is also used to reduce the impact of bitter compounds and polyphenolic substances that can negatively affect the flavor profile of drinks.